THE RESEARCH OF NEEDS OF THE TARGET CATEGORIES OF CONSUMERS IN PRODUCTS FOR SPECIAL MEDICAL PURPOSES

Author:

Motuzka Yuliia, Kyiv National University of Trade and Economics (19 Kyoto Str., 02156 Kyiv, Ukraine)

Language: ukrainian

Annotation:

This paper presents the results of research needs of patients and physicians of medical institutions in foods for special medical purposes, including enteral nutrition. The survey result showed that medical practical use of products for nutritional support is essential, but the range of this product group is limited and does not meet the existing relevant demand. This confirms the timeliness and urgency of developing domestic products. Studied the needs of the target consumer category organoleptic properties, type of product, ease of use and storage, packaging, availability and acceptability from an economic point of view. The obtained results were used to form basis of domestic enteral nutrition products development.

Key words:

questionnaire, enteral nutrition products, quality, organoleptic properties, needs, demand

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